Affiliate Marketing: What It Is and How to Get Started

42.17% of the affiliate marketers would prefer promoting 1–10 products, 23.18% of the affiliate marketers like to promote 11–20 products, while 14.19% would promote 21–50 products. 90 percent of the advertisers said that affiliate marketing is important to their digital marketing strategy. The majority of affiliate marketers promote between 1 to 10 products only. Coupons have an effect on affiliate marketing sales. 83% of consumers say that coupons are the main reason why they bought a product during regular shopping trips. The United States has a $6.8 billion affiliate marketing industry.

They visit more than 2 non-retail websites before completing a purchase. Less than 3% of them said they were not part of this business model, nor had a plan to be involved in the future. 36% of US shoppers visit Facebook when conducting product searches. The average revenue per user is expected to amount to $3,620 and $1,012 by 2025, respectively. Makes it an average of 3,600+ times per day, 150 times per hour. YouTubebut on other social networks including Instagram.

How do affiliate marketers use social media?

The biggest player in the global affiliate marketing industry is the United States, with a total worth of $6.8 billion. By reaching this particular mark, affiliate marketing spend will have grown by over 34% since 2017, when advertisers reportedly spent $5.4 billion on this strategy. While the average affiliate marketing income is below $20,000, a few forward-thinking entrepreneurs have made millions promoting products for big brands. Having a smaller amount of products to promote allows them to focus on a specific audience and tailor their content more precisely, leading to better conversion rates and revenue. Facebook affiliate marketing is increasing rapidly.

SEO seems to be the most relevant source, affiliate marketing revenue statistics indicate. In fact, SEO traffic converts seven times more than other types of affiliate marketing. Aside from it, another two of the top three sources for affiliate traffic are social networks (67.32%) and blogging (64.48%). But there are other two sources not as relevant as these three, however, still important with a large impact on affiliate marketing. First, we have email marketing with 41.47% and finally Pay per Click with 34.28%. The average income from affiliate marketing varies significantly—the numbers are different due to the industry that’s promoted, the affiliate program, the number of products, etc.

His site, Swim University, made $149,991 affiliate commissions in 2021. Thanks to the affiliate cookie stored on this person’s device, you earn a commission on the recommended product and the ski gear. “Affiliate marketing spending in the United States from 2010 to 2022.” Accessed on March 5th, 2022. Globally, the affiliate market industry is worth roughly $12 billion.

Affiliate Marketing Fraud Statistics

On the more extreme side, approximately 19% of marketers earn less than $20,000, and a considerable 19.5% earn at least $1 million. Many affiliate marketers have very high incomes compared to other wealth comparisons in the U.S. From 2015 through 2023, the affiliate marketing industry is expected to have a 10% growth rate.

  • On the other hand, vendors can take advantage of the rising influence of content creators to access new markets and audiences with little to no effort required on their part.
  • For instance, a merchant who manufactures cake pans might connect with an affiliate who writes about baking in order to get their product in front of the affiliate’s audience.
  • Of course, this will also mean that these niches are highly competitive, but you need to make sure there is actually an audience for the products you’re promoting.
  • Affiliates can be paid through various methods, depending on the company.
  • The budget for affiliate marketing in the US saw an increase of 44% between 2016 and 2020.
  • There is no centralized institution that calculates how many individuals work actively as affiliates.
  • In 2020, affiliate marketing is a clear win-win situation.

But in Kenya there are too many people try affiliating with all kinds of systems. I saw the paper say it will become very popular in the next 2 to 3 years. 58% of the affiliate purchases was made on a mobile device in 2019. The majority of shoppers use Google (85%) to search for products. Google Trendsconfirm thatrecent years have seen tremendous growth in the popularity of the search term. WhatsApp can be briefly described as a cross-platform instant messaging service used by mobile devices and PCs.

Mobile-ready websites are at an advantage.

77% of publishers acknowledged that the revenue generated from affiliate marketing programs from 2015 to 2016 increased or remained consistent. Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product.

Here are our top online marketing tips to help you get started. Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. If you’re in the same space, you can also take a look at where her other affiliate income comes from, and potentially promote the same products. With all that in mind, we can expect affiliate marketing to continue as an important aspect of the online shopping sphere.

Nearly 10,000 Total Affiliate Marketing Related Services / Companies

Retail accounts for 43% of the affiliate industry revenue. While the US is undoubtedly the biggest market for affiliates, other countries are catching up to the trend at a high pace. It’s essential to have realistic expectations and understand that most affiliates will make less than an average person will make working a regular job. Affiliate marketing content use has grown by 175%. Affiliate marketing is one of the best ways to monetize content.

How big is the affiliate marketing industry

To get the full picture and learn everything there is about it, check out the extensive infographic. For instance, Bluehost affiliate partners received over $5 million in 2018 alone. This practically changed the way the hosts marketed themselves. Nowadays, practically all hosting providers – even those with very cheap plans or with narrow specialization – offer lucrative affiliate deals. Here, you’ll find the breakdown with some interesting stats. So, the best idea is not to rely on a single source of traffic and a monetization plan.

Step 4: Create great content

Differing state laws will further support a move to Federal privacy regulations, which is likely under the new Administration, although we predict most movement will happen after 2021. Regardless, the FTC’s enforcement of privacy regulations will only increase, so companies in the affiliate marketing space must be prepared. 63.83% of the affiliate marketers’ main traffic source is the U.S. and Europe contributes to 13.39% of the traffic, and the U.K. The top affiliate marketers are generating a good passive income of six figures from the business.

The global interest in affiliate marketing increased by 200%. With advertisers facing increased pressure to drive positive ROI, Tim Antoian, Sr. 54.28 percent of the affiliate marketers work from home while 19.21% of the affiliate marketers work from the office. 33.67% of the affiliate marketers are single while 55.32% of the affiliate marketers are married. Most of the affiliate marketers i.e. around 31.86% of them are in the age group of 35 and 44 years. Next to that is the sports and outdoors which generates 14.6% of the total affiliate share, followed by health/wellness and beauty with 11.1% share, and travel at 8.6%.

Content published by affiliates has increased by 175% over the past few years – and the revenue generated by content publishers has also grown by 240%. Publishers say that they generate 10% of their annual revenue via affiliate marketing. 73% of the merchants say that their affiliate marketing revenue has met or surpassed their expectations. More than 80% of advertisers assign 10% of their marketing budget to affiliate marketing.

The 15 Best Online Marketplaces for E-Commerce Brands and Sellers

And stats reveal that nearly half of online marketers believe that affiliate marketing skills are a must-have for anyone hoping to build any sort of online career today. Next on the list of essential abilities comes mobile marketing, followed by digital strategy, and integration planning. Show that fashion accounts for 23% of all affiliate why analyzing affiliate statistics and reports is important for a brok programs and is the leader in the industry. Sports and outdoor are ranked second with 18%, followed by health and beauty with 14%. Affiliate marketing technology has changed in recent years away from using affiliate network sites. More often, marketers now look to complex tracking when choosing the right affiliate solution.

For example, a network might suggest a range of tech products to an affiliate who reviews cellphones. When you’re ready to respond, share your viewpoint and post an affiliate link that points to a solution that can save them time and money. From Oprah’s Favorite Things to Kylie Jenner’s Instagram account, influencer marketing grew to an estimated $9.7 billion in 2020, and it is expected to reach nearly $14 billion this year.

How big is the affiliate marketing industry

Apple now has an affiliate program for podcasters. 50% of shoppers bring digital coupons with them when they shop in-store. And 39% of shoppers bought a product sooner than they expected because they had a coupon for it. Also, 39% said that they bought from a brand they wouldn’t normally buy from because of coupons. For instance, you might find that a combination of timely email blasts and SEO content will improve your marketing efforts more than either one on its own.

Editor’s top picks – affiliate marketing statistics

With a network, brands do not have to create their own tracking technologies. They also gain access to a larger base of potential affiliates who already understand the technical details of working with a specific affiliate network’s tracking links and functionality. Of course, this will also mean that these niches are highly competitive, but you need to make sure there is actually an audience for the products you’re promoting. Our team will carefully review your application. With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions through content marketing.

Industry Solutions

Is the top marketplace for gaming affiliates with a share of 43%, whereas the U.S. stands second with 33% of the market share. In the U.K., the best way to earn more with affiliate marketing is by creating a price comparison website. In affiliate marketing, there are 54.23% male affiliates, whereas female affiliates are only 42.97%.

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